Online Marketing
Search Engine Marketing
- 64.6% of searchers click on Google Ads when looking to purchase a specific product or service
- Statistics show that the paid ad spots occupying the top three spots on the page win 46% of the clicks
- Support your SEO strategy with paid ads for rapid results and great ongoing results
Partner with a professional organisation who can provide the backend tools and expertise to power your organisation.
Why Search Engine Marketing?
A campaign that works hand in hand with SEO, Search Engine Marketing (or SEM) is a paid method of achieving higher visibility in search engine rankings
We create well researched, targeted campaigns that put your products or services in front of the customers you want to reach
SEO in isolation takes time to show tangible results. SEM done right drives web traffic very quickly.
Our SEM service can include search ads, shopping ads, display ads, Gmail and YouTube Ads
Time ad launches and cherry pick who in your market subgroups sees which ad for maximum impact
Boost engagement with ads directing browsers to a sale or announce a new product.
Close, but no cigar?
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WordPress Site Builder
Build your own website
Build your own site with our website builder Create your own customized website layout using our site builder tool without needing to write your own code. Our platform comes with an onboarding video explaining how to use it so you can get started right away.
Office365 Apps
So much wasted productivity time!
Most people still find themselves using outdated version of the Office applications. We all know they can do the job but surely there is a better way to work? Well, there is! With an Office365 business subscription you get access to all of the latest apps either online or on your computer plus a range of online storage tools and collaboration options to suit a single-person business or a small business.
Speed and precision
Researching and testing keywords with SEO alone is a slow and steady process. It takes time to gather data on the effectiveness of a particular keyword versus another. SEM on the other hand will show results almost immediately thanks to the high-ranking search position of paid ads. BaseHost’s analytics will assess the data from paid campaigns to identify which keywords are performing strongly, allowing us to adjust keywords accordingly for the organic search results.
Local or international
You could be a one man band working from home, or a mid sized enterprise with 20 employees: a SEM campaign with BaseHost will put your ads in front of the right audience
Dive into data
See tangible proof of the impact a SEM strategy is having on your business. Data on increased web traffic, higher conversion rates and which keywords are performing best is at your fingertips
Fine tune for success
Identify your target market, and choose the time and place your ads to go live when they’re most likely to be online, right where they’re searching.
The Hubspot Service Management Hub centralises the customer conversations for your staff.
It allows for control and management of the client engagements that your staff have to support your customers. Combined with Hubspot CRM and Marketing, all of your customer interactions are recorded in one place to give your business and your staff a 360 degree view of the interactions your customers are having with your business. A service management tool is a must-have for any business that is serious about their customer engagements and the Hubspot Service Management tool delivers loads of value to business owners, staff and your customers.
More bang for your buck
Let’s be honest: paid ads can be expensive, and every dollar counts. BaseHost can help you to leverage analytics to discover what keywords are ranking well and working hardest for your business. With this information, you can fine-tune your organic SEO strategy, and reduce your spending on paid ads according. SEO and SEM really work together hand in hand, and will help to deliver the best return on your investment.
SEM Package Inclusions & Addons
Our purpose-built AWS servers running
Plesk and Linux are optimised to give your WordPress the site best speeds and reliability.
Frequently asked questions
What is SEM?
Search Engine Marketing is the process of promoting your website on the internet through paid advertisements
How long does SEM take to show results?
Unlike SEO, results from SEM will show very rapidly, usually in the form of increased website traffic. Keyword and click analytics allow BaseHost to continually monitor and improve both your SEM and SEO strategies for optimal performance.